16 November 2009

Honda's Element Aimed At Pets

Selling cars used to be an easier game: Pick a wide swath of the market and advertise your products to as many people as possible. But that's not working so well these days. Customers want products tailored to their needs and desires.

Enter Honda's Dog Friendly Element, a version of the boxy, small sport utility vehicle aimed at dogs -- and their owners.

A $1,000 dealer-installed accessory package on the 2010 model that went on sale today adds a ramp, a soft-sided dog cage, a water bowl, special doggy badges and a few other features to the Element.

[Source: Cleveland.com]