06 January 2010

National Contest to Find the Most Unforgettable 'Doggie Valentine' in America

Do you hold a special place in your heart for your dog? Is your dog more like a best friend or a true partner than your pet? Love is in the air this February, and this time Cupid has his eye on dogs and their human companions, as more than 60 percent of dog owners plan to include their dogs in their Valentine's Day celebrations. Dogs have already claimed the title of Man's Best Friend, and now they're part of a new tradition that has their owners proclaiming the four-legged loves of their lives their "Doggie Valentines."

Purina® Chef Michael's® canine creations is celebrating the unique relationship between dogs and owners with the launch of the "My Doggie Valentine" contest starting Jan. 6, 2010. The lucky winner will get an all-expenses-paid trip to New York City to attend the Chef Michael's Be My Valentine Doggie Dinner Party on Feb. 10, 2010, at Gotham Hall, one of the city's most prominent and prestigious social event venues.

A surprise celebrity judge will select the winning dog in the contest, which takes place now through Jan. 25, 2010 on www.doggievalentine.com.

Dog owners across the country are invited to enter by submitting a color photo of their dog along with a caption that describes why their dog is their Valentine. Entries will be judged on the "unforgettable face" in the photo, the originality of the caption and the appropriateness of the entry to the contest's loving theme. For every valid entry, Chef Michael's will donate $10 (up to $7,500) to Adopt-a-Pet.com to support its mission to find forever homes for homeless dogs that also deserve to feel loved on Valentine's Day.